The project manager of the POP-UP entrepreneur project, Paulina Križić, participated with the documentary film Being Related to John Malkovich at Bio to B 2021.
It was B | Industry days is an event that is organized every year for the purpose of business networking of professionals in the field of audiovisual activity. The goal is to promote and support Italian and European production of documentary and biographical films.
The eighth edition took place in Bologna from June 10 to 12, 2021, as part of the Biografilm festival. This is also the 17th edition of the Biografilm festival, which took place live in Bologna, Italy from June 4. until 14.06.2021. years.
Italian and international film commissions, producers, distributors, festivals and editors participated in the program. The documentary film Being related to John Malkovich, by director and screenwriter Luka Mavretić and screenwriter Valentina Mavretić, was selected to participate in the pitching lab and pitching forum. The pitching lab took place from May 17. – 22.05.2021. online, and the pitching forum called Bio to B 2021 took place live as part of the Biografilm festival in Bologna from June 10 to 12, 2021. The head of the POP UP project, entrepreneur Paulina Križić, participated in the pitching lab and pitching forum.
The goal of the workshop was to create a video pitch for each project that was later presented to an international audience of professionals in Bologna during the festival from June 10 to 12 as part of the Bio to B Pitching forum.
Pitching Lab took place from 17.05. until 22.05 online as the first part of the program as part of the Bio to B 2021 program. During the online workshops, the participants worked on developing and perfecting their pitch, which they had to record at the end.
The mentors of the workshop were Leena Pasanen, who is the director of the festival, and Stefano Tealdi, producer and internationally known tutor. The teams of the selected projects were actively involved in the online workshop where they worked on the production of the video pitch. The workshop lasted during Monday 17.05., Tuesday 18.05., Wednesday 19.05. that Saturday 22.05. It consisted of tips and suggestions from tutor Stefan Tealdi on how best to present your project and its protagonists, how to recognize the key points of the project for the international appeal of the project, how to emphasize the relationship between the protagonists, how to stimulate the interest of the audience.
The goal of the workshop was to create a video pitch for each project that was later presented to an international audience of professionals in Bologna during the festival from June 10 to 12 as part of the Bio to B Pitching forum. For projects in the development phase, the duration of the pitch was planned to be up to 7 minutes, and for projects in the later stages of development, up to 15 minutes.
